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Who owns whom

Who owns Whom

By Lou Ann Hammond

The rumors are always the most interesting; General Motors got out of its purchase option with FIAT by paying them $2 Billion. Now both Shanghai Automotive Industry Corp(SAIC)(a joint venture with General Motors and Volkswagen in China) and TATA Motor Group are rumored to be interested in purchasing FIAT, the parent company of Ferrari and Maserati. This would give either company a foray into Europe and Latin America and, possibly, a footprint into the United States, slicing the domestic marketshare pie just a little more.

Any company with ambitions to go global has to be in China. But, how long will it be before China feels the pressure and wants to increase its marketshare by going global. Obviously, sooner than most thought. Rumor has it that the companies to watch out for are Changan, Chery and Geely. Changan is the top producing car company in China and has dealings with Ford, Suzuki and Mazda. Chery is the eigth largest automaker in China and has a deal with Malcolm Bricklin, the founder of Subaru USA and Yugo USA to sell cars in the US. Geely owns 5 percent of the Chinese market. Cars are priced around USD 5,000. There is a report that Geely recently signed a deal with Malcolm Bricklin’s Chery to start selling its vehicles in the United States by 2006.

General Motors and Ford are in the news for losing marketshare while Nissan and Toyota are in the news for gaining marketshare. They should all be competitive and not talking to each other at all, right? Wrong, synergy between companies can save big on technology and the savings are in the billions when platforms are shared. Sometimes the platform sharing is with the strangest bedfellows, until you realize who owns whom.

Acura Motors:

  • Honda:
    Takeo Fukui, President and CEO, Honda Motor Co., Ltd
    Number of dealers: 1,011
    2004 sales: 1,195,479
  • Acura (USA):
    Richard Colliver, Executive Vice President
    Number of dealers:264
    2004 sales: 198,919

    BMW Motor Company

  • BMW
    Dr. Helmut Panke, Chairman of the Board of Management, Bayerische Motorenwerke A.G.
    Number of dealers:340
    2004 sales:260,079
  • Mini
    Number of dealers:80
    2004 sales:36,032
  • Rolls-Royce
    In 1998 BMW purchased the rights to use the Rolls-Royce Motor Car name from Rolls-Royce PLC for $66 million. VW had purchased the Rolls-Royce Motor Car company, but that did not include the rights to the name.
    As part of the agreement with VW, BMW did not begin producing Rolls-Royce Motor Cars in their new plant in Goodwood in the U.K. until January 1st, 2003.
    The Rolls-Royce Phantom shares the same engine as the BMW 760
  • Brilliance
    Listed on NYSE since 1992, has a Joint Venture with BMW to produce 3 and 5 series for the Chinese market. Makes the Zhonghua in China. Brillance also signed an agreement with an Egyptian partner last month to produce Zhonghuas in North Africa

    Changan
    Third largest automaker in China, after First Auto Works and Shaghai Auto. The state-owned company already has dealings with Ford, Suzuki and Mazda for Chinese operations. Changan is working with the Italian design and engineering firm IDEA and has opened an R&D center in Italy.

    Chery
    The most likely Chinese made car to come to the USA first
    Malcolm Bricklin, CEO
    Chery Automobiles began to produce cars in Iran at the end of last year
    Chery is also in talks with Malaysia’s Alado Automobiles to produce cars there

    Daimler-Chrysler (DCX)
    It was a merger between Chrysler and Mercedes-Benz in 1998
    Jurgen Schrempp, Chairman, DaimlerChrysler AG

  • Beijing Jeep (DCX and Beijing Auto Industry Corp)
  • Chrysler Group
    Jeff Bell, Vice President Marketing
    Number of dealers:2,195
    2004 sales: 1,016,130 (Chrysler and Jeep are reported together)
    - The 2-seater Crossfire shares its mechanicals from the Mercedes-Benz SLK.
  • Dodge
    Darryl R. Jackson, Vice President Dodge Marketing
    Number of dealers: 1,802
    2004 sales: 1,189,894
    If you don’t want a station wagon, but like the way the Dodge Magnum works you will like the Charger, it shares the same LX platform and almost all its mechanical and electronic components with the Dodge Magnum and the Chrysler 300. What does that mean? It means you get a great rear-wheel drive with a great all-independent suspension from Mercedes.
  • Jeep
    Jeff Bell, Vice President Marketing
  • Maybach
  • Mercedes-Benz
    Paul Halata, President and CEO
    Number of dealers: 329
    2004 sales: 221,610
  • Smart

    DongFeng
    China’s 2nd largest automaker, a state enterprise that’s owned by the central government. They have Joint Ventures (JVs) with Nissan, Peugeot and Honda

    FIAT S.p.A. - Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin)
    Sergio Marchionne, CEO
  • Fiat
    see SAIC and Tata - both are rumored to be interested in purchasing FIAT S.p.A.. This would be a footprint into Latin America, Europe and possibly the United States for either if they did buy FIAT SpA.
    General Motors had an option to buy Fiat, but divested its interest in February 2005
  • Abarth (no more individual models, only styling/sport kits)
  • Alfa Romeo
    In February Fiat took over Maserati and merged it with Alfa Romeo
  • Ferrari
    Ferrari is part of FIAT S.p.A., not FIAT auto FIAT S.p.A. owns a controlling interest in Ferrari
  • Lancia
  • Maserati
    Maserati is part of Fiat Auto, linked to Alfa Romeo. Maserati’s distribution in the USA is dependent on the Ferrari channel

    First Auto Works (FAW)
    China’s largest automaker of trucks and cars, including a car named Hongqi, which means Red Flag. JVs with VW and Toyota.

    Ford Motor Company
    William Clay Ford Jr, Chairman of the Board and CEO

  • Aston Martin
    Mike O’Driscoll, President, Aston Martin, Jaguar, Land Rover North America
    Ford bought Aston Martin in 1994
  • Chang’An Ford (Ford and Chang’An Motors)
  • Ford
    Stephen G. Lyons, President
    Number of dealers: 3,799
    2004 sales: 2,778,678
  • Jaguar
    Mike O’Driscoll, President, Aston Martin, Jaguar, Land Rover North America
    Number of dealers: 173
    2004 sales: 45,875
    Ford bought Jaguar in 1990
  • Land Rover
    Mike O’Driscoll, President, Aston Martin, Jaguar, Land Rover North America
    Number of dealers: 164
    2004 sales: 35,506
    Sold to Ford in 2000 from BMW the Range Rover had a BMW engine till this year when it switched to a V-8 from Jaguar.
  • Lincoln
    Darryl Hazel, President
    Number of dealers: 641
    2004 sales: 332,600
  • Mazda (33.4% controlling interest)
    James O’Sullivan, President and CEO
    Number of dealers:702
    2004 sales:263,883
    The hot new Mazda 3 shares its underpinnings with the upcoming Mazda 5, Volvo S40 and V50 and the European version of the Ford Focus. The Mazda 6 is the basis for the 2006 Ford Fusion, Mercury Milan and Lincoln Zephyr
  • Mercury
  • Volvo
    Anne Belec, President and CEO
    Number of dealers: 353
    2004 sales: 139,384
    Ford bought Volvo in 1999 for $6.5 billion. Since then the same platform has been used for the S80 sedan, S60 sedan, XC90 SUV, and two generations of V70 wagons. The same platform was recently used for the Ford Five Hundred, Ford Freestyle, and the Mercury Montego.

    Geely
    The second most likely Chinese company to come to America. A private Chinese company started 7 years ago that specializes in affordable compact cars, such as Huapu and Haoqing, for the masses. Now has 5 percent of the car market in China. Cars priced around USD 5,000.
    Geely Automobile Holdings Ltd signed a partnership agreement in May, with Malaysian manufacturers Information Gateway Corporation SDN BHD (IGC), to assemble its own brand cars in Malaysia, the first car will be the Freedom Cruiser.

    General Motors

    G. Richard "Rick" Wagoner, Jr., Chairman and CEO

  • AM General
    (government vehicles produced as HUMMVs; not sold to private individuals)
  • Buick
    Number of dealers: 2,758
    2004 sales: 309,639
  • Cadillac
    Number of dealers: 1,482
    2004 sales: 234,217
  • Chevrolet
    Number of dealers: 4,145
    2004 sales: 2,763,238
    The Chevy Malibu spans the globe by sharing parts with the Pontiac G6, Saturn Aura, Saab 9-3, and the European Cadillac BLS. Daewoo (sold as Chevrolet, Holden or Suzuki outside North Korea)
    GM Daewoo Auto and Technology provides vehicles to Chevrolet, Holden, Buick and its alliance partner Suzuki. In Korea and Vietnam GMDAT products are sold under the GM Daewoo brand.
  • GMC
    Number of dealers: 2,249
    2004 sales: 602,064
  • Holden (Australia)
  • Hummer
    Number of dealers: 164
    2004 sales: 29,345
  • Isuzu (10 % interest)
    Minoru Matsushima, Chairman
    Number of dealers: 350
    2004 sales: 27,188
  • Opel
    (Europe excluding UK, also India and Africa)
  • Pontiac
    Number of dealers: 2,786
    2004 sales: 474,179
    Shares the platform and parts with the Toyota Matrix, but priced higher. Entered into a joint venture with Toyota in 1984. GM put up an abandoned factory in Fremont, CA, and Toyota added cash and the Corolla platform. Now known as NUMMI, this was Toyota’s first foray into the American market.
  • Saturn
    Jill Lajdziak, Vice President, Sales, Service and Marketing
    Number of dealers: 445
    2004 sales: 212,017
  • Saab
    Number of dealers: 249
    2004 sales: 38,159
    the all-wheel-drive Saab 9-2X is based on the Subaru WRX, known now as the Saabaru. The 2006 Saab 9-7X SUV is built on the same platform as a Chevy Trailblazer, Buick Ranier and GMC Envoy. The Saab is built in Moraine, Ohio.
  • Shanghai GM (GM and Shanghai Auto Industry Corp-SAIC)

    GreatWall Motors
    Maker of pickup truck and SUVs based in a town about 100 miles south of Beijing. Also listed on the NYSE in 2003.

    Hyundai Kia Automotive Group:

  • Hyundai Motor America:
    Hyundai Motor America is a wholly owned subsidiary of Hyundai Motor Company, headquartered in Seoul, South Korea
    Bob Cosmai, President and CEO
    Number of dealers: 664
    2004 sales: 418,615
  • Kia:
    Peter Butterfield, President and CEO
    Number of dealers: 650
    2004 sales: 270,055

    Mitsubishi Motors North America
    less than 20% owned by DCX, no longer a controlling interest
    Rich Gilligan, President and CEO
    Number of dealers: 52
    2004 sales: 161,609
    The Mitsubishi Raider will be built by Dodge in the Warren truck plant, using the Dodge Dakota platform/powertrain.

    Nissan Motor Co., Ltd.
    (44% shareholding by Renault)

  • Nissan
    (Known as Datsun from 1932 to 1983)
    Jed Connelly, Senior Vice President Sales and Marketing
    Number of dealers: 1,072
    2004 sales: 855,002
    In North America, Nissan has vehicle manufacturing plants in Smyrna, Tenn.; Canton, Miss.; and Aguascalientes and Cuernavaca, Mexico. Globally, Nissan vehicles are produced in plants in Japan, the United Kingdom, Spain, Thailand, China, Taiwan, the Philippines, Malaysia, Indonesia, Pakistan, South Africa, Kenya and Egypt.
  • Infiniti
    Jed Connelly, Senior Vice President Sales and Marketing
    Number of dealers: 172
    2004 sales: 130,067
  • Renault (15% held by Nissan)
  • Renault Samsung

    Panoz

    Porsche
    Wendelin Wiedeking, Chairman of the Board of Management, Porsche AG
    Number of dealers: 204
    2004 sales: 33,289
    The Porsche Cayenne and Volkswagen Toureg are built on the same platform that was designed by Porsche and built in Volkswagen’s Czech Republic plant

    Lotus

    PSA Group

  • CitroŽn
  • Peugeot

    Saleen

    SGM Wuling (China)
    Three-way Joint Venture with GM, Shanghai Auto Industry Corp and Wuling Motors that produces micro trucks and micro cars, including the Chevrolet Spark, based off the Daewoo Matiz.

    Shanghai Automotive Industry Corp(SAIC)
    Joint Venture with General Motors and Volkswagen in China. Rumored to be interested in buying Fiat.
    A state enterprise owned by the city of Shanghai.

    Subaru Fuji Heavy Industries, Ltd (20% interest owned by General Motors)
    A descendant of the Nakajima Aircraft Company (est. 1917), Fuji Heavy Industries (FHI) was established on July 15, 1953 when five Japanese companies joined to form one of Japan’s largest manufacturers of transportation equipment.
    FHI has an aerospace division that provides Boeing with infrastructure. FHI applies a great deal of their aircraft technology to their automotive division, most notably the horizontally-opposed boxer engines used in all modern Subaru automobiles.
    Kyoji Takenaka, President, Fuji Heavy Industries, Ltd.

  • Subaru of America
    "Subaru" is the Japanese word for the star cluster Pleiades that is depicted in the company logo
    Number of dealers: 580
    2004 sales: 187,402
    All Impreza models, 2.5i, WRX sedan and wagon, Outback Sport, and STi are on the same platform, built in Gunma, Japan
    All Legacy models (2.5i, GT)and all Outback models (3.0 R sedan, 2.5i wagon, XT, L.L.Bean, and VDC) and all Baja models are built on the Legacy platform, built in Lafayette, Indiana. The all new B9 Tribeca is based on a highly modified Outback platform, but it’s much longer and wider, with different suspension components.

    Suzuki (20% interest owned by General Motors)
    Sokichi Nakano, Chairman
    Number of dealers: 540
    2004 sales: 73,946

    Tata Motors:
    Rumored to be interested in buying Fiat. If so, that would give TATA their first footprint into America
    Seven out of ten medium and heavy commercial vehicles in India are made by Tata. The Indica V2 is India’s only fully designed and manufactured passenger car.
    In 2004 Tata Motors bought Daewoo’s truck manufacturing unit in South Korea

    Toyota Motor Corporation:

  • Daihatsu
  • Lexus:
    Denny Clements, Group Vice President and General Manager
    Number of dealers: 210
    2004 sales: 287,927
  • Scion:
  • Toyota:
    Yukitoshi Funo, President and COE
    Number of dealers: 1,210
    2004 sales: 1,772,122
    same platform - matrix and corolla?

    Volkswagen Group:

  • Audi:
    Johan de Nysschen, Executive Vice President
    Number of dealers:262
    2004 sales:77,917
    The Phaeton and Audi A8 share some similar technologies such as air suspension, 4.2 V8 and W12 engines.
  • Bentley:
    Andrew Stuart, CEO
    Number of dealers:39
    2004 sales: 2,479
    Purchased by VW in 1998. The Bentley Continental and Flying Spur share bits of the platform and hardware of the 12-cylinder Volkswagen Phaeton. Bentley has said they could assemble the Flying Spur at the Phaeton factory in Dresden, "The Glass Factory", Germany, but the factory at Crew, England has sufficient capacity right now to handle the demand of the Bentley for the next two years.
  • Bugatti
  • Lamborghini
  • SEAT
  • Skoda
  • Volkswagen
    Frank Witter, CEO and Chief Financial Officer
    Number of dealers: 611
    2004 sales: 256,111
    VWAG has a Joint Venture with First Auto Works but none of those vehicles are exported resources: Most Manufacturers listed above
    factfile
    Automotive Resources Asia, based in Shanghai, Beijing and Bangkok
    National Automotive Dealer Association (NADA) Magazine China Daily
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